LinkedIn Profile Pictures
In the day of the “social media-zation” of the workplace, your profile picture is the first information you are sending out. I’m here to make sure that your first impression is confident, natural and flattering. As a stylist, I’ve helped clients dress for campaigns, keynotes, and yes, LinkedIn profile pictures too. I’ve learned a thing or two about what works for the camera, nuances in different industries, and career inspirations and some tricks to help you feel and look at ease.
We’re looking to create a headshot that is polished and yet approachable. What we’re not looking for is a picture that doesn’t look like you at all. And of course, I want to ignite your confidence and how you dress will get you over half way there.
So let’s start with our do’s:
Wear solid colors or minimal prints that don’t distract
Wear colors in your season, and if you don’t know it, I highly recommend a color analysis to find out!
Usually jewel tones and rich colors will look better on pictures.
Tailored or clean lines like blazers or blouses look good on camera.
Here, Julia Roberts, as an autumn, wears such a great color for her.
What you don’t want to do:
Don’t wear anything too trendy or seasonal, unless you want to be retaking this picture this winter, but I think you’re all a bit too busy. ;)
Don’t distract with neon, logos, or loud patterns; remember the headshot is about you and should be calling attention to your face.
Don’t over-accessorize, less is more in a tight headshot, keep it clean and again – keep the attention on you!
I would not do bare arms.
Nothing that does not fit properly or shows too much skin.
Don’t wear pastels and white. It will wash you out.
Grooming
Hair: Keep it styled, neat, and true to how you wear it daily
Skin: Opt for more makeup than usual—photos tend to wash you out. A bit of powder will also help reduce shine under the lights.
Glasses? Go for it, just make sure there’s no glare.
Steaming your clothes = non-negotiable
Camera-Ready Confidence Tips
Practice your expression in the mirror and then do some test runs on your cell phone with a family member or friend. I highly recommend smiling!
Shoulders back, chin slightly forward and plie, just kidding but do try to emulate that kind of elegance.
Take photos in natural light if possible or in a studio.
Work with a photographer if possible. If you look at LinkedIn these days, every recent graduate has professional LinkedIn pictures, so that means none of us get to slack off.
Industry Style Expectations
Depending on your field, there are often unspoken style "rules" that guide how much personality you can (or should) show in your professional look. Let’s break them down so you can look the part and feel like yourself:
Creative & Expressive Industries
Think fashion, media, advertising, entertainment…
These industries celebrate personal style, so don’t be afraid to showcase yours. Bold colors, unique silhouettes, and standout accessories are welcome—as long as the overall look remains polished. Your LinkedIn photo is a great place to let your individuality shine.
Modern Professional Fields
Sales, communications, tech, hospitality…
You’ll want to look sharp and approachable, but not overly corporate. Try softer tailoring, a bit of color, and accessories with personality—like layered necklaces or statement earrings. Keep it current and confident.
Formal & Traditional Professions
Law, finance, medicine, politics…
These fields tend to favor more conservative dress codes. Stick to clean, classic pieces—like a blazer, button-down, or solid blouse—in neutral tones. Simplicity and professionalism are key here, both in the office and on camera.
Bonus tip: Dress for the job you want.
Let me say more. Whether you are vying for a promotion or looking to make a career change, you should be dressing for the job you want. Ask yourself, if you would get that job, what would you wear on the first day?
Even if you’re not looking for a new opportunity, your profile picture is the logo of your personal brand, and you’re always building your brand. On social media, you never know who’s looking doesn’t ring true, in reality, on LinkedIn – everyone’s looking. If you want help planning your look, I can give you a quick virtual styling consultation for headshots. Or if you are ready for a full professional wardrobe makeover, let me guide you with my professional wardrobe makeover program! Now is the best time to rethink our personal brand and professional image before we go back to full work mode!
Bisous bisous!
Lili